Hi, I'm Ani!
This is the story behind my company, MOODSbyANIAMI, a brand that represents me as a creative artist. As a current makeup artist, following her passions and owning a business in Los Angeles, it didn't feel like my purpose was being fulfilled. I wanted to make more of a presence in this world. I love everything about being creative as it has become my identity. The year 2022 tested my mental health abilities, as I underwent suppressed traumas and crippling anxiety, everything became too much for me to handle. I declined immensely, suffering from mild depression, severe anxiety, and panic attacks. With the support of my husband and friends, I was able to recover, but I still have moments that spur up and put me into the same dark place. I felt exhausted from feeling sad and hopeless, so I decided to put some work into getting better. During this time, I found comfort in sweaters, hoodies, and pajamas as well as, reading books on self-love, forums, therapy, and support groups, this became my new regular.
Putting in the work, I started to think of another future I could have that included my Psychology degree and my creative artsy side. All I knew was I still had a God-given gift, the ability to create something beautiful, and the purpose of helping people. This was when MOODSbyANIAMI was born, not merely a clothing brand, but a testament to the indomitable human spirit, a celebration of resilience. I wanted my clothing line to comfort those who need a little boost—going from negative thoughts to positive affirmations to remind us that everything will be okay. I wanted my experiences and perspective to come out creatively. If it made us feel better for any moment, it's more than enough.
In the depths of darkness, my smiley tattoo on my wrist became my beacon of hope, a constant reminder to just smile. As my journey unfolded, this symbol of resilience found its place in my brand identity, a guiding light for others to find solace in. Each design I meticulously curate holds its own meaning and narrative, weaving together the stories of many. At MOODSbyaniami, we believe in the transformative power of self-expression through fashion. Our collections, crafted with care, reflect a myriad of moods, offering a canvas for you to paint your emotions. From the subtle hues of serenity to the vibrant bursts of joy, our uplifting sweaters serve as a comforting embrace during life's colder moments. Embrace the beauty of wearing your heart on your sleeve, as you express your innermost feelings and embrace the spirited essence within. Clothing transcends mere fabric; it reflects identity and spirit. We understand the daily struggle of choosing what to wear, which is why we're here to simplify the process.
Let MOODSbyaniami be your sanctuary of self-expression, where each garment tells a story of resilience, strength, and personal style. So, what's your mood today?
We give back!
At MOODSbyaniami, our mission goes beyond creating products; it's about building a supportive community that understands the journey of mental health. Having faced my own challenges with anxiety and depression, I know how essential it is to feel seen, heard, and supported. That’s why I’m committed to giving back to others walking a similar path. A portion of every purchase goes directly to NAMI, the National Alliance on Mental Illness, helping fund free programs, advocacy, and resources for those in need. Together, we’re not only embracing our own journeys but also making a positive impact in the lives of others who share our struggles.